October 21, 2002

Google Sued Over Pagerank

As reported by the icann.blog: "Google's altered page rank methodology made one company upset enough to file suit. Oklahoma-based Searchking, which dropped significantly in pagerank, claims that its diminished Google ranking has "damaged its reputation" and "diminished the company's value." It's seeking, among other things, a preliminary injunction to have its prior ranking restored." [c|net]

It seems, however, that Searchking brought this upon himself. In an August 29th article in Salon Searchking's Bob Massa admitted that he was selling higher "Page Rank" scores.

Massa charges customers for links based upon his sites PageRank scores (which can be determined via the Google toolbar). For example, a text ad on one of his sites that has a score of 8 is $199 a month. The article also discussed one anti-googlers hopes that Massa succeeded so that Google would bring an end to page rank. In this light, it's no surprise that Google altered its page rank methodology.


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