Google Page Rank

What's up with Google's Page Rank? Tech Law Advisor has somehow been elevated into the wondrous realm of a 7 along with Denise and Ernie. This is a far cry from where I started almost six months ago. Search King charges $129 per month for a link from a 7. If I can elevate one more place to an 8, then I can start charging $199 like Howard.

Related Question: Tom and Ernie have been discussing reputation systems lately, does page rank qualify?