Defining Advertisements:

If these ads are fake we may yet learn the definition of dilution. [per RCB] If they are real, then I think that these guys have been trumped.

An Informed Reader writes: "They're not fake - those ads have run in Maxim magazine in Brazil." [Ed. note: according to Maxim's masthead, there is no Brazil edition]

Gawker: "Puma ads may be fake."