Lessons in Trademark Enforcement: Public Relations v. Protecting Rights

If Puma were to ignore the fake (?) ads this could have been later used against them in legal actions re failure to enforce their marks, but they also would have avoided incurring the wrath of the blogosphere for making stupid statements about blogs and daring to send out cease ad desist letters (and would have missed out on all that publicity). On the other hand, Victoria's Secret reacted in a polar opposite. What did they do? Nothing. Nada. No press releases. No cease and desists. The result? It's a dead issue. Sure you can find it on a few web sites and mentioned in a few discussion groups but that's it.
Observations on Reactions to Spoof Ads [Adrants]