Does peer pressure drive P2P traffic?

Is it that we feel like "dorks" for purchasing albums offline when everyone is downloading singles? I mean I do, I guess that's why I don't purchase music anymore.

In fact, a few women I spoke with told me that they would find it a bit strange if someone carried a real bag rather than a fake one. As one person told me, "You would wonder, what kind of person spends their money just to have the real bag?" The norm is having the counterfeit bag, and the very few people who insist on only carrying the real thing 'just for the principle of it' are considered total dorks. [Kate Spade and Napster Connection on Volokh]

Despite having read this weeks ago, the complete lack of sleep I get, just allowed my brain to process this information.