October 21, 2003

X10 of Seattle ordered to pay Internet entrepreneurs $4.3 million

The Seattle Times: "They created Advertisement Banners.com out of their parents' Yorba Linda home four years ago, using "pop-under" technology in which product pitches are placed beneath Web sites and appear after a browser is closed, an alternative to "pop-up" ads that block the view of Web pages. One of their first big clients was X10, whose security camera ads soon began appearing all over the Internet." [pdf: decision]

Category: IP Law Advisor


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