Google to Limit Some Drug Ads

Google will stop accepting advertising from unlicensed pharmacies that have used the Internet to sell millions of doses of narcotics and prescription drugs without medical supervision following hospitalization of teen used Google's search engine to locate and later order Vicodin from a Web site in Florida.

David Krane, a spokesman for Google, said the search engine will start using a third-party company to weed out rogue pharmacies that advertise on its site. Google also will ban the names of certain controlled drugs as keywords in its search-related advertising. [bizreport]