Yahoo! Search Result Discussion
February 29, 2004: WSJ article confirms that Yahoo is charging $29 -49 for guaranteed listings that will appear in the actual web results that appear to be honest and ad-free. [Yahoo Search Results To Include Paid Links (WSJ sub req'd) (PC World-free)]
Interestingly, Mylene Mangalindan at the Journal also notes that this combination of paid and free may result in the Federal Trade Commission taking a look at Yahoo's new program. In June 2002, the FTC asked search engines to clearly label advertising-sponsored listings so that consumers could differentiate between paid and unpaid listings.
In response, AskJeeves has announced that payment doesn't guarantee inclusion.
Jeremy Zawodny defends Yahoo!'s paid inclusion.
February 25, 2004
Christian Langreiter's Comparing Google and Yahoo! Search results 1 - 100 for blawg [via Waxy]
Robert Scoble runs a test of Google and Yahoo!
Phil Ringnalda: "I'll be interested to see how [Yahoo's] rankings develop under use, but without any indication of how something crawled into the results, they'll never become my primary search tool."
Stefanie Olsen: Google and Yahoo have been tussling for months over a patent for a bidding system--the money engine that powers search-related advertisements--that Yahoo inherited after its acquisition of Overture Services last year [via John Battelle's Searchblog via Denise Howell]
Search Engine Patents
Interestingly, Mylene Mangalindan at the Journal also notes that this combination of paid and free may result in the Federal Trade Commission taking a look at Yahoo's new program. In June 2002, the FTC asked search engines to clearly label advertising-sponsored listings so that consumers could differentiate between paid and unpaid listings.
In response, AskJeeves has announced that payment doesn't guarantee inclusion.
Jeremy Zawodny defends Yahoo!'s paid inclusion.
February 25, 2004
