Google Ad-Policy Change Highlights Trademark Debate

Free WSJ article: The fight is about companies' rights to create and protect their brands, says David A. Rammelt, an attorney representing American Blind & Wallpaper Factory Inc., which is suing Google for letting advertisers bid on keywords related to its trademark. "Can competitors step in and all of a sudden intercept consumers?" "That's bad for consumers." "We'll have to persuade a court that consumers are confused when these Web sites results appear."

Interesting trademark and initial interest confusion issues abound.

see also: Diverting Traffic On The Web: The Battle between Free Speech and Trademarks | 1-800-Contacts v. WhenU

prior posts: Google, Trademark and Keyword Ads | If Terri Welles can, why can't we?