The state of law blog marketing
David Giacalone opined "The notion of ghost-written weblogs scares me. . . . [T]hey signal a new kind of weblogging devoid of the very spark of life that has put magic into this way of communicating and created a community." Then he asked Has Your Weblog Attracted Clients? and followed it up with Selling the Perception of Expertise.
Carolyn Elefant continues the discussion: "Will Weblogs Attract Clients."
Denise Howell: "Hiring a staff of ghost bloggers to capitalize on the benefits of weblogging with none of the nasty effort (or authenticity) strikes me as a little like counting cards in Vegas: you might win a few hands, but the consequences are likely to be dire."
Jerry Lawson: Skeptical About Lawyer Blogs?
Jeff Beard: Blog vs. Conventional Web Site
How Appealing, has moved to Legal Affairs magazine.
NYT: "J. Craig Williams, a lawyer in Newport Beach, Calif., began his web log, MayItPleaseTheCourt.net, in August. He said his postings, which focus on his particular area of law, have brought him hundreds of thousands of dollars' worth of legal business." despite a mere Google page rank of 3 and 23 links per technorati. I think that in itself is a valuable lesson. David Giacalone speaks with JCW.
Carolyn Elefant continues the discussion: "Will Weblogs Attract Clients."
Denise Howell: "Hiring a staff of ghost bloggers to capitalize on the benefits of weblogging with none of the nasty effort (or authenticity) strikes me as a little like counting cards in Vegas: you might win a few hands, but the consequences are likely to be dire."
Jerry Lawson: Skeptical About Lawyer Blogs?
Jeff Beard: Blog vs. Conventional Web Site
How Appealing, has moved to Legal Affairs magazine.
NYT: "J. Craig Williams, a lawyer in Newport Beach, Calif., began his web log, MayItPleaseTheCourt.net, in August. He said his postings, which focus on his particular area of law, have brought him hundreds of thousands of dollars' worth of legal business." despite a mere Google page rank of 3 and 23 links per technorati. I think that in itself is a valuable lesson. David Giacalone speaks with JCW.
