The Ethics of Sponsored Links

Inter Alia points to this interesting article reporting that the Kentucky Bar Association will be considering the ethical, not the ip, issues involved where one lawyer arranged to have his ad appear in Google's sponsored links whenever potential clients searched for his competitor's name. The funny part is that the two Kentucky attorneys specialize in lawyer ethics. (Web ad for lawyer linked to competitor spurs dispute, Courier Journal.com, July 6, 2004).

Prior Posts:

Diverting Traffic On The Web: Trademarks And The First Amendment

Google Ad-Policy Change Highlights Trademark Debate

Google, Trademark and Keyword Ads