2004-12-17

Geico Claims victory over Google

Geico offers this press releases declaring its victory was overlooked:
Trademark Ruling Favorable to GEICO

U.S. District Court judge ruled yesterday that "the use of GEICO trademarks in paid advertisements on Google violates federal trademark law" says GEICO's General Counsel Charles Davies. "That portion of the ruling was pretty much overlooked yesterday.

"GEICO will continue to aggressively enforce its trademark rights against purchasers of its trademarks on search engines and against search engines that sell GEICO's trademarks to advertisers," Davies stated. "We continue to believe that the sale of GEICO's trademarks to its competitors is wrong and a violation of federal and state law and look forward to litigating that issue in future cases."

CONTACT: Charles Davies of GEICO General Counsel, 1-301-986-2652 [via pr newswire]
What we really need is a copy of the decision to figure it out.

update: Dennis Crouch has The Scoop on Geico v. Google

prior post: Partial decision in Geico v. Google

also: Geico Claims It Has The Victory Over Google and Geico Claims Google Loss Is A Victory

Update: GEICO Isn't Good News for Google

2 Comments:

Anonymous Anonymous said...

Heh. I guess you don't read Techdirt any more. ;) Gotta improve what we post about and get back on the TLA list, I guess...

We posted this earlier in the week:

http://www.techdirt.com/articles/20041216/0031258_F.shtml

My guess is Geico is taking a narrow reading of the judge's ruling and trying to make it seem much more positive than it really is...

Mike (from Techdirt)

9:47 PM  
Blogger esq. said...

The truth is I just haven't had the time to keep up with all my feeds and the ones who I read least are unfortunately for me the ones that are most prolific.

11:31 PM  

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