Partial decision in Geico v. Google

Nerdlaw:

not enough evidence of trademark violation to bar Google from displaying rival insurers when computer users search the word 'Geico'...

Findlaw:

But Brinkema said the case would continue to move forward on one remaining issue, whether ads that pop up and actually use Geico in their text violate trademark law. Google contends that its policies expressly forbid advertisers from using trademark names in the text of their ads. The search engine says it does its best to prevent ads that violate the policy from sneaking in, and that the advertisers would liable for any trademark violation, not Google.