Google Yahoo Face Click Fraud Suit

Adam Curry whispered in my ear that he "would love to hear from some lawyers" on the Google Yahoo click fraud issue discussed in this WSJ article: Internet Firms Face Legal Test On Advertising Fees

A group of advertisers quietly filed a lawsuit in February against Google Inc., Yahoo Inc. and other Internet companies in a potentially important legal test of those companies' liability for a form of online-advertising fraud.

The plaintiffs, led by Lane's Gifts & Collectibles LLC, a Texarkana, Ark., retailer, allege that the Internet companies knowingly overcharged for advertisements they sold and conspired with each other to continue doing so.

Here's some resources to help you impress Adam:

• Click Fraud - An Overview
• Marketers Worry About Bills Inflated by People Gaming The Search-Ad System
• Google CFO: Fraud a big threat

[tags: advertising, search]

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