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July 11, 2005
Why You Don't Rank on Search Engines
Because it's not about linking, it's about connecting. Don't hate blogs as a marketing tool becuase your page rank is 5 or you only have 3 subscribers. That's not what a blog is about; and whoever is trying to sell it to you on that basis is wrong.
Fundamentally, blogs are about connecting with others, not shilling your legal services ... and the more that marketers get involved the more blogs will become further misunderstood.
Update - Kevin O'Keefe weighs in: "For lawyer blogs, the best way to get links is not to ask for links but to write about and cite other's blogs in your own legal blog. Do that and you'll find other relevant law sites linking to your lawyer blog in spades."
Posted by Kevin at July 11, 2005 12:35 PM